Posts about Laura Baeyens

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  1.    Bias in AI and Inclusive Prompting with Creative Equals
    AI

    Bias in AI and Inclusive Prompting with Creative Equals
    Open to WFA members only

    Bias in AI and inclusive prompting: identifying and challenging bias in AI tools. 

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  2.    2024 sees growth in WFA membership

    2024 sees growth in WFA membership

    New companies and organisations have signed up to join WFA in 2024.

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  3.    Setting targets on DEI in production can be a challenge for half of major multinationals
    Inclusive marketing

    Setting targets on DEI in production can be a challenge for half of major multinationals

    New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…

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  4.    “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
    Inclusive marketing

    “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

    Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…

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  5.    WFA names new chairs for Insight Forum and National Associations Council
    Media & analytics

    WFA names new chairs for Insight Forum and National Associations Council

    The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…

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  6.    Facing the Firestorm
    Inclusive marketing

    Facing the Firestorm

    How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…

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  7.    Top priorities for Global Marketer of the Year nominees
    Global Marketer of the Year

    Top priorities for Global Marketer of the Year nominees

    With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share…

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  8.    Nominations open for Global Marketer of the Year 2023
    Global Marketer of the Year

    Nominations open for Global Marketer of the Year 2023

    WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of…

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  9.    Call for nominations: The Drum Future 50, in partnership with WFA

    Call for nominations: The Drum Future 50, in partnership with WFA

    Future 50 recognises the world’s best new marketing talent under the age of 30 or have only worked in marketing for less than…

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  10.    WFA President’s Awards recognise exceptional industry initiatives around the world
    Global Marketer WeekPresident's Awards

    WFA President’s Awards recognise exceptional industry initiatives around the world

    Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…

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  11.    1 TL spent on advertising in Turkey generates 19.4 TL in GDP
    Advertising & policyValue of advertising

    1 TL spent on advertising in Turkey generates 19.4 TL in GDP

    Turkish industry alliance, DPIP, unveils Value of Advertising study

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  12.    ABA publishes guidance for a more transparent and accountable ad industry in Brazil
    Ad fraud

    ABA publishes guidance for a more transparent and accountable ad industry in Brazil

    New guide aims to foster better relationships between advertisers and other industry stakeholders

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