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AI
Bias in AI and Inclusive Prompting with Creative Equals
Bias in AI and inclusive prompting: identifying and challenging bias in AI tools.
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2024 sees growth in WFA membership
New companies and organisations have signed up to join WFA in 2024.
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Inclusive marketing
Setting targets on DEI in production can be a challenge for half of major multinationals
New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…
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Inclusive marketing
“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…
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Media & analytics
WFA names new chairs for Insight Forum and National Associations Council
The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…
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Inclusive marketing
Facing the Firestorm
How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…
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Global Marketer of the Year
Top priorities for Global Marketer of the Year nominees
With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share…
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Global Marketer of the Year
Nominations open for Global Marketer of the Year 2023
WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of…
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Call for nominations: The Drum Future 50, in partnership with WFA
Future 50 recognises the world’s best new marketing talent under the age of 30 or have only worked in marketing for less than…
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Global Marketer WeekPresident's Awards
WFA President’s Awards recognise exceptional industry initiatives around the world
Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…
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Advertising & policyValue of advertising
1 TL spent on advertising in Turkey generates 19.4 TL in GDP
Turkish industry alliance, DPIP, unveils Value of Advertising study
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Ad fraud
ABA publishes guidance for a more transparent and accountable ad industry in Brazil
New guide aims to foster better relationships between advertisers and other industry stakeholders